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Don’t let them leave without something to share

CIMG0022Every person who walks out of your door should have something in hand to show the next person they see. 

Example: I ate at lunch Jimmy John's and I have a magnet and a menu. I also had breakfast at Au Bon Pain – and left with nothing but a napkin.  Everyone who dropped by my desk for the rest of the day saw the Jimmy John's stuff, and a few asked me about it.

These visual trigger that starts conversation about you.  It doesn't have to be much:  A menu, a sample, a catalog, a sicker, a cool shopping bag, a nice box, a lollipop.

(The online equivalent: A white paper, a video to post to Facebook, a coupon to forward, an email subscription.)

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