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Don’t let them walk out the door without something to share

Your hottest referral is the person who walks out of your business and tells the next person they see, “Hey, I was just at ____.”

You can make it happen every time: Just put something interesting in their hand.

Give them a handout, a sticker, a coupon, a snack. It doesn’t matter what it is — it just needs to be something cool that reminds them to talk about you. We call this little thing a “conversation trigger” and it’s a simple way to get repeat word of mouth.

Here’s an example from the Crunch gym. Click for a close-up.

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