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Don’t silence negative word of mouth — Drown it out

image You can't stop negative word of mouth. Every business has it. (You can't make everyone happy.) 

So don't freak out when you get a negative review or blog post online.

Instead, reach out to your enthusiastic fans and ask them to support you.  A negative comment doesn't matter when it's surrounded by 100 positive ones.  Remember your high school chemistry lesson: The solution to pollution is dilution.

For every unhappy customer you have, there are 999 who love you and have never written a positive review.

The job of a word of mouth marketer is to rally your fans to support you.

When was the last time you asked your fans for their help?

P.S. If you read my book and haven't reviewed it yet, I'd appreciate it if you would.

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