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Duct Tape Marketing — live with John Jantsch

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius John Jantsch, author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. Here John shares a few of the ideas he’ll be discussing in his author session:

  • It’s about connecting, not automation. The best companies are using the latest communication tools not for automation or as “just another tactic,” but to truly connect and create relationships with customers.
  • Study first, spend later. Before you pull out your wallet on a big campaign, John recommends testing on small scales with cheap (or free) tools to find what works.
  • Focus on meeting the customer’s best interests. Doing so — even when you’re on a tiny budget — forces you to be more creative, and often as a result, more authentic.

Hear John’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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  1. ES October 30, 2009 at 11:39 pm #

    duct tape is a great site/book and more. The book should be a staple in any small biz owners collection if they want to save on advertising expenses.

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