See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Experiments are different than failures

The trick is knowing the difference.

  • A failure is when you set out to do something and it doesn’t work.
  • An experiment is when you decide to learn if/how something works. A good or bad outcome is fine, as long as you learn what you set out to learn.

You can’t innovate if you don’t experiment. You want your team to be comfortable testing and trying new things. It’s the only way to make your company better.

You’ll kill innovation if you treat experiments like failures. No one will ever take the initiative to improve something if a went-nowhere experiment is punished. You need to respond to an experiment with a negative outcome as a great learning success — you learned what doesn’t work!

Start working this simple lesson into your management vocabulary and you’ll unleash the creative energy that your team has been hiding from you.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. MrLoanBiz June 26, 2011 at 9:44 am #

    All failures are experiments by design?

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again