See Andy's other stuff:
…and I’ll advertise your company for years to come (not necessarily on purpose).
Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer.
What have you given your customers they they’ll want to keep around? What will they put on their desk or carry to a picnic?
(Cheesy promo swag doesn’t count. It’s got to be something good.)
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
©2023 GasPedal LLC All rights reserved. 3616 Far West Blvd. Suite 500 Austin, TX 78731 512-651-4800
