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Fake reviews are like toupees. No matter how good you think it is, we all know.

Hey, all you fake review-writers: We know when you’re lying.

Don’t think you’re going to get away with it. It’s always obvious and you’ll always get caught. Why?

  1. It’s just not possible to write a fake review and sound genuine. People can tell. It never sounds right.
  2. A simple Google search instantly reveals a pattern of fakery.

Check out the examples below. What are the odds that dozens of people all reviewed the same pension company, in the same 4-month window? Every review sounds the same, and every reviewer is either anonymous or fake (you can tell a fake reviewer because there’s no picture and they’ve only written one review).

Friends, don’t do business with liars.

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