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From the new edition of my book: Word of mouth case study — Levenger

Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week.

Today's case study focuses on Levenger and how they engage in the online word of mouth conversations about them.

In this case study:

Every day, Ryan Rasmussen, Levenger's social media evangelist, goes online and looks for people talking about Levenger. He answers their questions, helps them use their products, and sometimes uploads a little video demonstration to YouTube.

The extra cool part? Ryan doesn't come from the marketing or PR department. He's the manager of the Levenger department at a Macy's in Chicago and went to art school. But he's got word of mouth skill #1: Passion for the product and a desire to share it.

To see the full case study as well as how to win a copy of the book, click here.

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