I applaud Amazon for their Frustration Free Packaging initiative. They are convincing manufacturers to replace annoying and wasteful packaging with simple cardboard boxes.
It's good:
- It's environmentally responsible.
- It increases profit (cardboard packing is cheaper).
- It makes customers happy.
- It gives Amazon a competitive advantage (until others start offering it).
All big retailers should use their vast influence to push for change like this.
What can you do today to make more money and please your customers while saving the environment?
