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Hand-to-hand word of mouth

Terra toysWho knows how long this quarter has been passed around Austin, featuring our favorite local toy store. It may not be legal to sticker your change, but local fans have kept it moving around.

The Lessons:

  1. Word of mouth marketing doesn’t have to be complicated or expensive.
  2. Viral isn’t just an online thing.

How can you help folks share your story — offline?

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