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Happy Anniversary, Customer!

When’s the last time you reached out to do something sweet for your long-time loyal customers?

Do you remember the people who support you year after year? Or is all your effort spent chasing new customers?

Here’s a great example from Zappos:

Happy Zappy 5-Year Anniversary!

Hello Erika!

Congratulations! It’s your 5-year anniversary as a Zappos.comcustomer, and we hope you’re ready to PAR-TAY!

After all, five years is quite an accomplishment, and we think it deserves a stellar celebration.

We were even thinking about getting you one of those stars to put in the sidewalk…how cool would that be?!

Until then, please accept our sincere thanks for making the past five years so awesome!

We also want to make sure you’re enjoying all of your VIP benefits.

Don’t forget to take advantage of your perks:

  • FREE NEXT BUSINESS DAY SHIPPING on all orders placed on
  • No Membership Fees
  • An exclusive website and customer service phone number
  • Plus tons of new VIP-exclusive features, every week!

These benefits are exclusively yours, so make sure you place your orders on That way you’ll always have access to your benefits!

Here’s to a Fabulous 5th Anniversary!

With Love,
The Zappos Customer Loyalty Team

The Lesson: You always make more money keeping existing customers than finding new ones. Take care of those people.

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