See Andy's other stuff:
Back in 2012, Jawbone was getting a lot of heat for their buggy and unreliable Up fitness device.
So they did something really smart: They offered a complete, no-questions-asked, 100% refund — and you could keep the product.
There’s no doubt that they saved a ton of customers — and their reputation.
The lesson: By far the best way to get out of trouble is to take 100% of the responsibility — and do it dramatically.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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