Back in 2012, Jawbone was getting a lot of heat for their buggy and unreliable Up fitness device.
So they did something really smart: They offered a complete, no-questions-asked, 100% refund — and you could keep the product.
There’s no doubt that they saved a ton of customers — and their reputation.
The lesson: By far the best way to get out of trouble is to take 100% of the responsibility — and do it dramatically.