See Andy's other stuff:
Starbucks should give loyal patrons their own personalized mug, to use and keep at the store. The store would clean it for you between visits.
Picture a German brew house, with ornate personalize steins on the wall.
You'd get loyal customers, word of mouth from people showing off their special mug, and a chance to be genuinely green.
Even better, try what Munich's Hofbräuhaus does: reserved tables for regular guests. This is how you get raving fans.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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