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How $5 worth of electronics can make your business better and your customers happier


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  1. Andy Sernovitz October 4, 2009 at 9:29 am #

    A few people emailed and said that they didn’t get the point of this post, so here’s a little more.

    I was in a restaurant and saw this switch in the restroom. Presumably, if you flip it, a light turns on in the office to tell them to clean the restroom.

    In most businesses, you don’t find out about a problem until people complain or you happen to notice. This simple idea gets problems fixed fast, and enables customers to point out a problem without the awkwardness of complaining to the manager.

  2. Ryan Johnson October 4, 2009 at 12:04 pm #

    As a Landscape Contractor in Pittsburgh, PA we do most of our work in well to affluent city neighborhoods. We do all we can to minimize disturbance to neighbors but we sometimes can not avoid, parking in front of neighboring homes, making noise, creating dust, etc. In a recent campaign we send cards to neighbors saying basically “we are working next door, our goal is to minimize the amount of disturbance to you and the environment. If you have any questions or concerns please contact me at…..
    This gives neighbors the opportunity to complain to us before bad mouthing our company to others. Also, we get a fair amount of new work from this, they appreciate the fact that we care enough about neighbors to send this card, and we must really care about our customers. Customers also appreciate the heads up to neighbors.

  3. Leland Stone October 4, 2009 at 12:11 pm #

    Ryan, I admire the way you’ve taken a potential problem and turned it into both a means of proactively reducing bad word-of-mouth AND subtly reaching new prospects.


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