See Andy's other stuff:
Here’s a well-done promotion by Barbara’s Bookstore in Chicago O’Hare Airport.
1. Give a free tote bag. You want customers walking around with a nice bag with your logo. It turns them all into walking billboards, especially in a crowded venue like an airport.
2. Encourage the upsell. The gift requires the purchase of 3 books. That’s enough to upgrade buyers on the fence about one extra product.
3. Show the value. The sign lists the retail price as $12.95, making the gift seem more valuable.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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