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Simple steps to increase sales

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Here’s a well-done promotion by Barbara’s Bookstore in Chicago O’Hare Airport.

1. Give a free tote bag. You want customers walking around with a nice bag with your logo. It turns them all into walking billboards, especially in a crowded venue like an airport.

2. Encourage the upsell. The gift requires the purchase of 3 books.  That’s enough to upgrade buyers on the fence about one extra product.

3. Show the value. The sign lists the retail price as $12.95, making the gift seem more valuable.

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