See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Simple steps to increase sales

IMG_0180 - Copy

Here’s a well-done promotion by Barbara’s Bookstore in Chicago O’Hare Airport.

1. Give a free tote bag. You want customers walking around with a nice bag with your logo. It turns them all into walking billboards, especially in a crowded venue like an airport.

2. Encourage the upsell. The gift requires the purchase of 3 books.  That’s enough to upgrade buyers on the fence about one extra product.

3. Show the value. The sign lists the retail price as $12.95, making the gift seem more valuable.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.