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How a company achieves excellence

Bottle caps

You don’t become a great company through some overnight stroke of genius.

You become a great company by building a team of people who sweat the small stuff.

Excellence in the small stuff becomes excellence as a company over time.

Example: I love whoever on my team labeled the water bottle caps for each speaker at our conference. More focused speakers + less scrambling before each speech = better speeches = better conference.

Hire people who care deeply about the details.

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