See Andy's other stuff:
You don’t become a great company through some overnight stroke of genius.
You become a great company by building a team of people who sweat the small stuff.
Excellence in the small stuff becomes excellence as a company over time.
Example: I love whoever on my team labeled the water bottle caps for each speaker at our conference. More focused speakers + less scrambling before each speech = better speeches = better conference.
Hire people who care deeply about the details.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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