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Turning lemons into lemonade

I bought a product from Groupon and it was defective.

They did a great job handling the return … and they gave me an additional $10 credit.

That’s a fantastic strategy.

Usually when you return something, the customer-merchant experience ends on a disappointing note. The credit feels good — and it brings the customer back so there is a chance to restart the relationship with a new, happy experience.

What can you do to rebound from a failed sale?

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