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How a law firm becomes worth talking about

I get asked all the time, "How can service firms get word of mouth? We're too boring to use all those techniques you talk about."

Bull.

Check out The Parsinen Law Firm in Minneapolis. Their marketing is so cool that it makes the hippest ad agencies jealous.

image They published "Despicable Lawyer" magazine to make fun of the reputation of most law firms. See it here.

image Their Little Black Book is a fascinating 100-page guide to every cool friend of theirs. It supports local businesses, shows off the personality of the law firm, and gets people talking about them. (Take a minute to check it out – it's worth it.)

I guarantee that every entrepreneur in town is drooling over the chance to work with them.

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