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How a single email turns a customer into an enemy

I walk into a car dealer and ask to see a specific car. They don’t have it in stock, so they offer to email me when they have one.

Then they put me on their email promotion list. So I’m getting emails I don’t want, every week. I never gave permission for that.

The result of their sloppy email practices and failure to train their salespeople on email etiquette?

  • They lost a sale
  • I’ll never buy a car from them
  • I told all my friends never to buy a car from them

Teach your team good email manners.

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