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How Intuit is connecting customers to create word of mouth — live with Kira Wampler

Ready for amazing word of mouth? We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius Kira Wampler of Intuit. Kira’s case study will cover how they’re creating word of mouth by connecting small business leaders and offered these three ideas as a preview:

  • Focus on what your customers care about. It’s not about going after the latest social media fad; it’s about building a program around a subject important to both you and your customers.
  • Find ways to get everyone involved. One of the biggest lessons Kira says they’ve learned at Intuit is that integrated campaigns everyone can get behind are far more successful than standalone initiatives.
  • Forget the marketing speech. Kira recommends creating an environment where the topic of conversation is about the things your customers care about, their concerns, and their ideas.

Hear Kira’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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