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The one thing your suggestion box is missing

IMG_0284When you ask for customer input … do you listen?  When you ask for feedback, do you promise to respond?

Take a look at this suggestion form from Whole Foods, there’s a big box labeled “Response.”

I hope they do respond, and I hope they respond publicly — on the same bulletin board where the suggestions are posted by customers.

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  1. Nigel Swaby October 28, 2009 at 10:10 am #

    This is a very good point Andy. As a business, when you ask for feedback, you need a way to acknowledge it, otherwise people stop responding.

    How does a company as big as Whole Foods scale their response so everybody that participates feels acknowledged?

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