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How to create buzzworthy topics — live with WOMMA’s John Moore

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.

Our lineup of speakers includes word of mouth supergenius John Moore, WOMMA’s WOM Enthusiast, who will be presenting a class on creating buzzworthy topics. Here are three tips he shared as a preview:

  • Your personality is your best form of advertising. It’s what makes you different–and it’s required if you have any hope of being remarkable.
  • Buzz doesn’t create evangelists. Evangelists create buzz.
  • Make the common uncommon. Ask: Does this earn an opinion? If it doesn’t, you need to find a way to add some polarizing personality.

Hear John’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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  1. Jereny November 7, 2009 at 1:42 am #

    Everybody now has “would somebody tell their friends” post it notes on there computer screens!

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