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How to get people talking offline

Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline.

You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part of our all-star lineup for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

Geno is the Word of Mouth Inspiration Officer at Brains on Fire, and he’s helped brands of all sizes start incredible word of mouth conversations. He’s teaching our class on how to create offline word of mouth, and you’re going to learn a ton from him.

As a preview, here’s Geno explaining how Fiskars creates so many conversations (both online and off) at our last word of mouth event:

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