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How to get someone to blog about you

CIMG0023 1. Just ask nicely

2. Give them something to blog about

Example: John Jantsch of Duct Tape Marketing sent me a nice shirt and a nice note. That's all it took.

Before your PR firm launches some complex, expensive blogger-relations stunt, first try sending a note instead.

Important: It only works if you're friends with the bloggers. So be nice and befriend them before you ask for a favor.

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