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How to kill your email list

For some reason, a major concert promoter thinks I live in NYC instead of Austin. And I can’t find a way to tell them otherwise.

So they send me announcements every day for NYC/New Jersey concerts.

So I unsubscribed, and they lost the chance to sell me tickets in my hometown. I bet thousands of people unsubscribe every week for the same reason, and they have no idea why.

The Lesson:

  • When you get big, are you forgetting about the basics?
  • Whose job is it to see things from the perspective of the customer?
  • Do you have the metrics to spot customer leakage like this? Do you have someone to investigate?

 

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Comments

  1. Bob July 3, 2013 at 3:48 pm #

    The main issue of getting bigger is getting harder and difficult to see small thing. Not as an organization, but as the Boss. He/she is now to big to concern small things. Happens on lot of big companies

  2. TV James July 5, 2013 at 1:30 am #

    They come from TicketMaster stock, they don’t care – they figure there’s plenty more where you come from.

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