See Andy's other stuff:

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How to kill your email list

For some reason, a major concert promoter thinks I live in NYC instead of Austin. And I can’t find a way to tell them otherwise.

So they send me announcements every day for NYC/New Jersey concerts.

So I unsubscribed, and they lost the chance to sell me tickets in my hometown. I bet thousands of people unsubscribe every week for the same reason, and they have no idea why.

The Lesson:

  • When you get big, are you forgetting about the basics?
  • Whose job is it to see things from the perspective of the customer?
  • Do you have the metrics to spot customer leakage like this? Do you have someone to investigate?


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