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How to promote a blog post with word of mouth

You’ve written the world’s most important/stunning/news-worthy/exciting/vital/funny blog post. Everyone needs to see it. You need word of mouth!

Here is a list of the best ways to promote a blog with word of mouth marketing.

It’s a work in progress. This is a participatory blog post!! ADD TO THIS LIST – COMMENT BELOW WITH YOUR IDEAS.

Update: Please note — this is a quick list that I hope will spark conversation. Don’t run out and do all this stuff without thinking it through and making sure they make sense for you. Most important: Each of these techniques has specific ethics implications.  Learn the rules of each service and always be 100% honest. 

How to create a famous blog post

  1. Write something truly wonderful.  (This is the only mandatory step. If it’s not fantastic, no one is talking about it.)
  2. Bookmark it in
  3. Dig it in Digg.
  4. Add an "Email This" link to your posts.
  5. Set up a Feedburner FeedFlare that automatically adds all these links to your blog.
  6. Post it to Facebook.  Send it to your Facebook friends.
  7. Post it to LinkedIn. Send it to your LinkedIn Friends.
  8. Email a small list of good friends that you think will be interested.
  9. Comment on a few blogs that are talking about the same thing (with a link to your post). BE POLITE. Make sure your comments are absolutely relevant to the post you are commenting on.  Don’t overdo it and don’t use the same comment on every blog. That is spam.
  10. Email a few bloggers with a tip about your story.  Just a few, and only those who you think might be interested.  Use taste and restraint.  Read the blog first and learn how they like to get tips.
  11. Link back to everyone who links to you.
  12. If it’s geeky, submit a tip to Slashdot.
  13. If it’s funny, Fark it.
  14. Recommend it to StumbleUpon.
  15. Make a PowerPoint of the post and put it on SlideShare.
  16. Make a video and post it to YouTube.
  17. Email it to a few reporters if you KNOW they cover the beat, and if you are CONFIDENT that the story is a good one.
  18. Use tags.  Put as many relevant tags as you can think of.
  19. Create a Truemor.
  20. Post to Reddit.
  21. Twit it.
  22. Do a press release. Not because reporters are going to necessarily write it, but because press releases show up in search engines and get you lots of visitors.
  23. Mention it in your email newsletter.
  24. Post it to your eBay blog.  They get huge traffic!  Add it to any eBay listings.
  25. Create a Squidoo Lens.

Add your ideas below.  Comment.  Repost this to your blog — I’ll link to you in return.

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  1. Arun Lal July 13, 2007 at 2:16 pm #

    I attended your session today and I would like to mention that I have got some good results with traffic on my blog when I interpret statistics in interesting ways for e.g. I started a post on my blog about mobile phone penetration by saying that there are:
    More mobile phones in world than all the PCs and Landline Phones *combined* – I got great response from that post.
    Just a thought – I enjoyed your session at MS today.

  2. E.C. Hopkins July 13, 2007 at 6:34 pm #

    How would one know that one had completed step 1, the mandatory step? :)
    Even though I care much less about my blog’s Technorati ranking than the great conversations it occasionally helps me have with fellow bloggers and blog commentators, I’m still a WOMM fan. Being a WOMM fan, I try to think of creative ways to benefit from and help others benefit from WOMM (or social networking in general) while working for cash or volunteering in my community. If my goals were to build a top 1,000 blog or promote a particular blog post using WOMM, then I would certainly use some, if not all, the great techniques you list. I might also try the following techniques.
    A. Make it easy for blog readers and commentators to subscribe to my original post’s comments thread, so they could get text message or email updates after their friends, folks they would have text-messaged or emailed about my great blog post, had commented on my blog post or on commentators’ comments.
    B. Make an audio-only recording or podcast of me reading my blog post and enable people to easily download it in a file format they could listen to on their computers, iPods, cell phones, or iPhones. (If I were good buddies with a gifted orator such as Dennis Haysbert, then I might ask him to read my blog post for me.)

  3. steve kennedy July 13, 2007 at 11:39 pm #

    I would try using VoiceThread. It looks promising for adding voice to presentations.

  4. Mayur July 14, 2007 at 4:21 am #

    Fabulous session today. I was great to see some really practical tips on WOM for blogs. I look forward to seeing your presentation on SlideShare.
    Btw, the Office UI blog I mentioned is located at
    Spread the Word…..

  5. Andy Sernovitz July 15, 2007 at 5:23 pm #

    Thanks for all the feedback, everyone. I’ve also gotten a ton of emails.
    Keep posting ideas!
    Mayur – great to meet you at Microsoft. I appreciate the link.

  6. Jargon Gone Awry July 16, 2007 at 2:00 am #

    Since when did “word of mouth” become the equivalent to “dig it”? I thought that was viral marketing.
    I thought that “word of mouth” still involved, duh, a MOUTH.

  7. Stoney deGeyter July 16, 2007 at 8:21 am #

    There is a general consensus that you should not Digg your own material. I don’t *necessarily* buy into that but I certainly think that if you’re only digging you’re own stuff you can pretty much guarantee that Digg wont’ do much for you. Do you have any suggestions along those lines… or just hope that someone else Diggs it for you? Not so sure about submitting a press release. Where do you submit your press releases to?

  8. Andy Sernovitz July 16, 2007 at 9:39 am #

    I have mixed feelings about that. You should definitely NOT digg your own pages without clearly identifying who you are and that you’re self-posting. Maybe not at all. Just starting a conversation here …
    Re: press release. The big press release services are too expensive for this (BusinessWire and PR Newswire), but check out PR Web and google some others. You can get it for under $50. Only do a press release if it’s truly newsworthy!

  9. Andy Sernovitz July 16, 2007 at 9:47 am #

    Jargon …
    Good point. I define “word of mouth” as the big category, and “viral, blog, offline conversations, etc. as the tactics within it.”
    More at

  10. Bill Hilton July 17, 2007 at 6:21 am #

    Andy, you sure get up early in the morning. Or maybe you just don’t go to bed!
    Excellent post, anyway. I’m very interested in what Mr. Hopkins is saying, above, about adding rich media and podcasts. I know there have been problems taking podcasts forward in a business environment, but with the increasing development of universal search they seem like an increasingly good idea.

  11. Shweta Gupta August 14, 2007 at 6:24 am #

    Excellent post. Most of the points mentioned above are valid just that if everybody starts following them (even 70% of the steps above), there will be lotta spam especially on sites like digg , reddit etc

  12. Catherine Mambretti October 13, 2008 at 10:54 am #

    Best way to promote a blog? Invite guest bloggers to post on your blog and then ask to post a guest blog on theirs.


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