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Word of Mouth Mailbag: Cool packaging

Revolution Tea did something simple that gets attention.  They put their tea bags in tiny little boxes, that fit in a another little box.

It’s good tea … but there is a lot of good tea out there.  But I took note of the brand first time a waiter handed me a little tea box in a restaurant.  I recognized it when I saw it again.  That never would have happened with a regular tea bag envelope.



The Word of Mouth Mailbag features great word of mouth thingys that people have sent me or were gathered in my travels. Send me stuff (address)… I’ll shamelessly blog anything that demonstrates great marketing — or is cool, goofy, or fun. See the full list here.

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  1. Jay Tillery July 12, 2007 at 10:53 am #

    Too much packaging. Was it the taste of the tea you were sold on or just the little boxes inside of a bigger box? Seems like just the boxes. I wouldn’t recommend a prdouct to anyone just because of the little boxes it came in. If the product had quality taste that would be a different story. Just my two cents.

  2. James Lamb July 12, 2007 at 7:24 pm #

    I always equated tea drinkers as being trendy and right now trendy = earth friendly. I went to their website and was happy to see that they don’t claim to have a pro-environment stance because a box in a box is kinda anti-environment.
    (Kudos to you for letting us actually add our thoughts to your posts. Unlike Seth. Maybe it’s because he knows I — and probably others — far more regularly feel the need to counterpoint something he’s said, comparatively speaking.)

  3. Mark Tillison July 13, 2007 at 4:43 am #

    The damned idea worked, at least in a small way. The object of the exercise was to create an audience. Whether or not you agree with the packaging, whether or not the tea tasted good – you are talking about it.
    And that’s word of mouth. Nice illustration of the point, Andy.

  4. Andy Sernovitz July 15, 2007 at 5:29 pm #

    Thanks for the feedback, folks. I wish I was actually better at responding to comments .. it’s hard not to get focused on the next post, and remember that it’s a conversation.

  5. Mark Tillison July 31, 2007 at 9:45 am #

    I thought you might all appreciate this packaging, too. Books shaped like cigarette packets, indeed.

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