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How to start a movement in less than three minutes

Watch this amazing TED Talk from Derek Sivers.

It’s not about social media, it’s not about your marketing strategy.

It’s about inspiring people to follow.

Best line: “The first follower turns a lone nut into a leader.”

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  1. Paul July 30, 2010 at 2:44 am #

    Interesting, but not as interesting as when Seth Godin said the same thing more succinctly 12 months ago:

  2. Becky Pearce July 30, 2010 at 9:19 am #

    Call me a skeptic, but I think it’s funny this video has been turned into an illustration of leadership and creating a movement. 2 reasons: (1) They’re at a music festival. They’re probably drunk. Anyone can be a leader when they’re drunk. (2) The first guy who joins in is probably not only drunk, but there’s also a good chance he’s making fun of guy #1 when he joins in.

  3. Andy Sernovitz July 30, 2010 at 9:38 am #

    Geez. What’s with all this negative energy?

    The point isn’t the specific people or specific situation. It’s about understanding the flow of movements within crowds. It’s about understand the relationship between the various waves of people who relay a message and commit to it.

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