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Starbucks’ video case study: Powering Product Launches, presented by Alexandra Wheeler

BlogWell - How Big Businesses Use Social Media! Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

Alexandra Wheeler’s big idea: Social media can change behavior and drive purchase decisions.

Starbucks: Powering Product Launches, Building a Sense of Community, and More, presented by Alexandra Wheeler from GasPedal on Vimeo.

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