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I can’t wait for your next advertisement!

Most advertising is a waste of money — millions of dollars spent on a tiny impression that will be instantly forgotten.

But I look forward to these RadioShack ads every month in Wired

The ads are instructive, interesting, and give me new ideas. 

The lesson: If you’re going to run a bunch of ads, make sure they do something to make people give a damn. They’ll love you for it.




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