See Andy's other stuff:
… just have a little fun. While there are armies of marketers trying to figure out how to cash in on Chatroulette, Dr. Pepper just put together this simple, fun stunt for April Fools day.
The big lesson here: Social media is not about advertising (and advertising in social media is often rude and intrusive). Instead — just play along, have fun, and be a part of the community — within the spirit and ethics of the community.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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