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If you want to become a viral star on the latest social media platform …

… just have a little fun. While there are armies of marketers trying to figure out how to cash in on Chatroulette, Dr. Pepper just put together this simple, fun stunt for April Fools day.

The big lesson here: Social media is not about advertising (and advertising in social media is often rude and intrusive). Instead — just play along, have fun, and be a part of the community — within the spirit and ethics of the community.

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