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When your brand understands you: The Toyota Swagger Wagon

I already own this minivan. I already know I’m cool (in a bald, fat Alternadad way).

But it’s great when a company re-connects and re-bonds with existing customers with marketing that speaks to them. That’s what brand-building is all about.

Watch this:

P.S. This works too.

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  1. Josh June 16, 2010 at 9:57 am #

    Definitely a great move on Toyota’s part! State Farm’s recent campaign shares a few parallels in the humor department. Check it out:
    FYI – I am just helping State Farm spread the word.

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