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Instant word of mouth for restaurants

Give every lunch customer 6 desserts to take back to the office.

Give them one desert and they will eat it. 

Give them 6 and they will to announce to everyone that they just ate at your restaurant and you gave them snacks to share.

Lesson:  One free sample is interesting.  Lots of samples turn customers into evangelists.

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  1. Debbie Petras May 30, 2008 at 10:01 am #

    If I heard that a restaurant was doing this, I’d be there in a jiffy! My friends would tell their friends and on and on. I love getting samples. I order skincare products from an online company and they always include samples. I can’t tell you how many times I’ve made purchases of things I hadn’t originally intended to because I loved the samples. Giving away a few freebies creates goodwill.

  2. Penina May 30, 2008 at 1:26 pm #

    Hi Andy,
    Your post got my immediate attention, but more because I am constantly brainstorming about how small business can thrive in a universe of aggressive competitors. Do you know of any well organized groups that are pooling resources to better serve their market?
    – Penina

  3. Kyle May 30, 2008 at 2:40 pm #

    yes, but would they come to the restaurant only while the dessert was free? What if they went bad/melted in the car?
    Would the guests’ friends come to the restaurant and demand free desert? (I’m afraid that’s a yes)
    With some tweaks it could definately work.. do you know of a place trying this?

  4. Bill Gammell June 2, 2008 at 12:35 pm #

    Another brilliant idea! I still love the fast lane in the grocery store idea for customers with a full cart. Keep ’em coming!

  5. kim June 2, 2008 at 12:43 pm #

    Interesting idea! And I agree some tweaks are needed…what if the person doesn’t have six coworkers…or what if they wanted an ice cream dessert? But this opens the door for lots of interesting ways to start word of mouth (maybe even coupons/certificates would work!).

  6. Bill Gammell June 4, 2008 at 10:46 am #

    I had a manager approach my table while I was visiting his restaurant during the lunch hour. He thanked me for coming and asked if I was there on a lunch break. We chatted for a moment and I told him where I worked. He then gave me some certificates to hand out at the office.
    When I got back to the office, I handed out the certificates. The restaurant was great, but I still found myself saying, “You should go there and taste the …”. IMHO, it’s much more powerful to say, “Here, taste this.” Plus the buzz of walking in with 6 desserts would have been much more memorable than 6 cards in my shirt pocket.

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