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Keep it simple

Get your hands on the Simplicity Cycle by Dan Ward. It’s not your regular book.

You’ll read it in less than 1 hour.

What I took from it:

  • There is a relationship between simplicity and goodness.
  • Things start out simple and OK (ipod 1.0)
  • As you add stuff, it gets more complex, but more good (ipod 5.0)
  • If you add too much, things get complicated (which is different than complex), and less good. (microsoft zune)
  • At this point, take away complexity, and it gets even more good. (ipod shuffle)

(Dan is using a great guerrilla campaign to market the book. Friends of his all over the world are putting copies of the book in bookstores – with a note telling you to take it home, for free. You can’t buy it, it’s not in the store’s inventory, it has no price. That’ll start conversations.)

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  1. Jon Gabriel September 28, 2007 at 12:00 pm #

    As Jobs has proved, there is a lot of money to be made in simplicity. I needed a new alarm clock and was willing to spend good money for something that looked good and worked well. But the “better” the clock was (atomic clock synching, aromatherapy alarm, etc.), the worse it was (which of these 23 tiny buttons is the snooze and how will I find it when half-asleep?). After searching for days, I decided that a clock designed in 1939 was the best option.

  2. Gabe October 10, 2007 at 12:23 am #

    Andy, I like your blog. (I’m one of the rogue agents disseminating “The Simplicity Cycle” for Dan, BTW). I love the Walmart post about the employees sharing in the conversation. It sounds like you are a fellow “Cluetrain”, “Cathedral and the Bazaar” advocate. Rock on!
    As a side, can engineers get into marketing. I’m personally intrigued.

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