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Kitties and Puppies

A fantastic word of mouth story from Brenda at Chesapeake Cats & Dogs.

I volunteer with Chesapeake Cats & Dogs (a small nonprofit on Maryland’s Eastern Shore), and we try to make our events unusual and fun. In March, we had a Kitten Shower at a local business, featuring our adoptable cats. We advertised the event and then a couple of weeks before, we sent out a press release that the adoptable dogs would be staging a sit-in outside the business to protest being excluded from the shower. It was just unusual enough to peak public/media interest. It was a great success!

You don’t need some expensive campaign to get people to talk about you. Just keep it simple and clever.

And here’s a picture of a kitty:

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