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Learn word of mouth in one incredible day — Austin, May 10

You have ideas that the world needs to hear.

But great ideas don’t always get the recognition they deserve.

You need to help it along, and that takes word of mouth marketing.

Learn how to do this at the Word of Mouth Crash Course on May 10 in Austin.

This is the “How to be Great at Word of Mouth Marketing” conference.

Learn specific, useful strategies to get people talking about you:

12 How-to Classes:
Simple hands-on lessons on essential word of mouth skills

12 Case Studies:
Real-world success stories from Dell, Costco, Boeing, Domino’s, and more

6 Brilliant Authors:
Bob Pearson, Jeanne Bliss, Steve Farber, Rohit Bhargava, and more

Compelling Keynotes:
Southwest Airlines’ Colleen Barrett and Word of Mouth guru Andy Sernovitz

See the fascinating full agenda:

Our promise: You’ll use what you learn to get more business the very next day, without spending money.

Get simple, hands-on advice from people who’ve really done it. This is a practical, you-can-do-it, blow-your-mind-with-results kind of day.

Make it work for you with real-world case studies from companies just like yours. Make it work with no budget — just brains, vision, energy, and a compelling reason for people to talk about you.

You’re going to learn how love and happiness bring in more customers.

And I guarantee you’ll feel lovelier and happier when you get more sales while spending much less on marketing.

Find out all the details:
The Word of Mouth Crash Course
The “How to be Great at Word of Mouth Marketing” Conference
May 10, Austin

You’ll learn the 12 essential word of mouth skills to run an effective word of mouth marketing program.

1. How to be work with influential talkers
2. How to join conversations about your brand
3. How to create buzzworthy topics
4. How to deal with negative word of mouth
5. How to inspire word of mouth with customer service
6. How to measure word of mouth
7. How to get people talking offline
8. How to get great reviews
9. How to be amazing in social media
10. How to create word of mouth on zero budget
11. How to create a fan community
12. How to stay ethical and out of trouble

Learn about the fascinating experts teaching each class:

12 fantastic brands will show you exactly how they do it, so you can bring in more customers too.

Real advice based on real-world word of mouth success stories from Discovery Communications, Maker’s Mark, Noodles & Company, Threadless, WindsorONE, Don’t Mess With Texas,, Movember, Costco, Domino’s, Boeing, and P&G.

Learn about the incredible case studies:

Why is it a one-day conference?

Because we’re going to blow your mind, man.

Because you are going to be so energized, so empowered, so excited to do what you learn — that there’s no way you’ll be able to sit still for a second day.

You will run out of this meeting and plan your first big word of mouth campaign. You’ll do it the next day. It’ll be simple, easy, and cheap.

And you’ll get more customers. Immediately.

And then you’ll do it again. A little bigger. And again. A lot bigger.

And then you’ll be bringing in more customers, every day, because your fans will tell their friends how much they love you.

But I’d rather spend all my money on expensive advertising!

You go, girl. Advertising might work for you. Not us.

Advertising is the price of being boring.

You only have two ways to get your message out there: Love or money.

You can buy advertising, you can pay people to talk for you. But you always pay, every time — forever.

But when people talk for love instead of money, it’s sustainable and renewable and it grows with use instead of getting used up.

Now is the time to build an army of fans who will talk about you because they love you.

Find out how you can stop paying for ads and start earning love:

Love? Happiness? WTF?

This isn’t Woodstock. We’re talking about selling stuff.

Southwest Airlines has nearly 40 consecutive years of profits.

In an industry where everyone else is struggling financially, facing disgruntled employees, and making customers angry, Southwest is thriving.

In her keynote, Southwest’s President Emeritus, Colleen Barrett, will teach us how she inspired an entire company to earn the love and respect of their customers — and how it’s led to incredible success.

(We do it here at with 10 employees and some clever interns. It works for any size company. It’ll work for you.)

You’ll meet Colleen and learn how to lead with “LUV.”

Learn all about Colleen’s keynote:

Holy moly! Do I get to have lunch with an amazing author?

Yes, you do. It’ll be a tough choice.

Bob Pearson — author of “Pre-Commerce: How Companies and Customers are Transforming Business Together”

Jeanne Bliss — author of “I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad”

Steve Farber — author of “The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do”

Greg Link — author of “Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World”

Rohit Bhargava — author of “Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action”

Rob Fugetta — author of “Energize!: How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates”

Check out their fascinating books:

This is not what you are expecting.

No panels, no vendors, no blather, no selling.

30 speakers. 20 minutes each. TED-conference style. It’s fast, it’s fascinating, and new ideas come shooting at you like marshmallows from a marshmallow gun.

Why TED-style? Because if it’s good enough for Billy Graham, Bill Gates, and Bill Clinton, it’s good enough for us marketing dudes.

But I hate conferences!!

This is not a conference. You won’t find yourself locked in a dark hotel ballroom with scary carpet and bad light for three days.

It’s one invigorating, intense day in a sunny room. 20-foot windows and blue skies. An environment to open your spirit and open your mind to ideas that will change how you do business forever.

You’ll be refreshed, excited, and ready to do it.

And great food, all the time. We’ll keep you on a sugar and caffeine high. (I’m sure there will be a broccoli, if you’d rather have that.)

Is it really as good as you say?

It’s better. Here’s what past attendees had to say:
“This conference was excellent.”
-Seth Brewer, The Hartford

“Definitely a ‘must attend’ conference.”
-Michelle Halm, Kolcraft

“This conference is worth twice what was charged.”
-Delaina Lee, The Coleman Company

“This is awesome: well-organized, effective, and the people are smart.”
-Molly Catalano, Five Guys

“My senses were popped, poked, and plastered with information, perspective, and knowledge — all in a ‘this is how you do it’ format.”
-Jim Fitzpatrick, Santa Barbara Montessori School

“All I can say about this conference is WOW.”
-Stephanie Lewis, TC Public Relations

“Great content throughout the day really kept things fresh!”
-Brent Bynum, State Farm Insurance

“I enjoyed every moment of the event.”
-Saul Colt, Thoora

“An excellent and extraordinary conference!”
-Lane Becker, Get Satisfaction

“A stellar event!”
-Nichole DuPont, BUNN

“Short, sweet, and to the point.”
-Michele Gehrmann, Progressive Insurance

“I got my money’s worth in the first 20 minutes! The conference was full of ready-to-use tips and advice.”
-Janine Smiley, Dairy Farmers of America

“I got a hand cramp after the first two hours of feverishly trying to take down all the cutting edge ideas coming my way.”
-Bill Moller, TC Public Relations

“What a well run seminar! Everyone stayed right on time and there was plenty of time to network and talk to peers.”
-Sandra Buettner, Johnson Controls

“The content was top-notch. The quality of speakers were great. The vibe was very good.”
-John Moore, Brand Autopsy

“We now have so many ideas we don’t even know where to start!”
-Heather Vyvyan, Educators Credit Union

“This event was super. Super informative, super collaborative, and super-well organized and executed.”
-Bruce Montgomery, Technology Access Television

“It felt good to know I was surrounded by others who share my passion for WOM marketing and crazy ideas that help spread the word.”
-Shannon Huot, Educators Credit Union

Find out how you could feel this good:

Still not convinced? Look who comes to our events:

Word of mouth and social media leaders from 3M, Aflac, Allstate, American Express, American Family Insurance, Ariba, AT&T, Audi, Barnes & Noble, Best Buy, Boeing, Campbell Soup, Capital One, Charles Schwab, Chevron, Chick-fil-A, Cisco, Clorox, Coach, Coca-Cola, Coldwell Banker, Community Medical Centers, ConAgra Foods, Crate & Barrel, Dell, Discover, Dole, Domino’s, DuPont, eBay, FedEx, Ford, Gannett, Gap, GE, General Mills, General Motors, Google, Graco, Hertz, The Home Depot, HP, H&R Block, HSBC, Humana, IBM, IKEA, Intel, Intuit, Johnson & Johnson, Kaiser Permanente, Levi Strauss, Mattel, Mayo Clinic, McDonald’s, MetLife, Michelin, Microsoft, Molson, NHL, NBC Universal, Nestle Purina, Nokia, Northwestern Mutual, Novartis, Oracle, Orbitz, PayPal, PepsiCo, Petro-Canada, Pfizer, Procter & Gamble, Progressive Insurance, SAP, Sears, Serta, Sharpie, Sony, Sprint, Starbucks, State Farm, Sun Microsystems, SunGard, Symantec, Target, The North Face, Ticketmaster, TiVo, Turner Broadcasting System, Tyson Foods, United Airlines, UPS, USAA, U.S. Navy, Verizon, VIZIO, Walmart, Wells Fargo, and Whirlpool.

(And a lot of regular-size companies, too.)
Join them:

But I still don’t believe you. It couldn’t be that good.

The Word of Mouth Crash Course is so great we’re giving it all away — because we know you’ll just have to show up and see it live.

Watch the videos from our last event right here:

But are the new speakers as good as last time?

Yes — that’s why we’re letting you listen to a special preview interview with every single speaker here:

Even if you can’t make the event, you’ll learn a ton. Share the videos with your office and friends.

Any other details?

What: Word of Mouth Crash Course
When: May 10
Where: Austin, TX

Important note: Attendees of our conferences report whiter teeth, shinier hair, lose an average of 6 pounds, and earn the respect of their peers. Results may vary.

All the details:

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