See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Make great promises

Amazon gets right to the point with this offer.

It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet.

Most important: It’s an up-front, confident offer. In a time when trust in brands is at an all time low, you need to be clear and strong that you are a brand that can be trusted.

Screen Shot 2014 09 23 at 7 20 35 PM

Email to a friend:

Privacy: We won't save or reuse these emails.