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Make great promises

Amazon gets right to the point with this offer.

It gets right to the fear that might stop you from buying a tablet for your kids — and answers it convincingly. It creates a new reason to buy at the same time: I should get this so my kids don’t break my tablet.

Most important: It’s an up-front, confident offer. In a time when trust in brands is at an all time low, you need to be clear and strong that you are a brand that can be trusted.

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