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Make it part of a system

This boom box also charges the batteries for DeWalt power tools.

Once you have the radio, you’re going to keep buying the tools that match so you don’t need to worry about bringing a charger to the job site.

Great move by DeWalt. (They should give away the radios.)

Lesson: Think about how you can connect your customers to a system of products — not by forcing them, but by making it easier and beneficial to stick with you.

(Did you ever notice that iPod cords are just standard USB cables? Apple just changed one end of the plug and created an entire exclusive ecosystem around them.)


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