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MGM: Blog Spammer

MGM is systematically using dishonest blog spam to promote a DVD.  I’ve caught them twice, which means there are probably many more examples.  (I did give them a week to respond to my request for more info before I posted this).

Remember:

  1. Deceptive stealth marketing will always be exposed.
  2. Read the WOMMA Ethics Code and learn the rules (which are: never lie, never hide your identity).
  3. You embarrass all legitimate marketers who understand honest blogging and blogger relations.  We aren’t going to let you damage our reputations.
  4. A public apology and a formal commitment to end this practice is required to clean up your reputation.

Here’s the MGM blog spam story:

1. I found this suspicious comment on this blog post (it has been deleted).  It used a fake name (“Jamie”) with no link.

clip_image001

3. I emailed them at cuttingedge3@gmail.com

4. I get a response back from an MGM PR flack.

From: Floramae Yap [mailto:fyap@mgm.com]
Sent: Thursday, March 27, 2008 1:22 PM
To: __________
Subject: Re: i want to know more about the movie

Thanks for your interest in the movie. Attached please find the press release, box art and key art for THE CUTTING EDGE: CHASING THE DREAM. It is available on DVD Tuesday, April 1st. It was also shown on ABC Family March 16, along with the previews Cutting Edge Movies, The Cutting Edge and The Cutting Edge: Going for the Gold.   Please let me know if you have any other questions.
Best,
Floramae

| FLORAMAE YAP | Metro-Goldwyn-Mayer Studios Inc. | Field Publicity & Promotions |
| 10250 Constellation Blvd., Los Angeles, CA 90067 |(direct 310.586.8260 |
| & fax 310.586.8866 | * fyap@mgm.com | AIM:maimai1636 |
On 3/27/08 11:17 AM, “MGM Publicity” <cuttingedge3@gmail.com> wrote:

5. Here’s another example of MGM blog spam, using a fake identity to promote a MySpace page.  They posted two comments to this blog. Here’s one:

image

P.S. If you find more examples, post them in the comments.

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