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My dumb book

Amazon has a great new tool that evaluates the complexity of the text of a book. See it here.

It looks like my book is simpler and shorter than most business books.  I’m quite happy about that.

Compared with books in Business & Investing > Marketing & Sales > Marketing


Fog Index: 10.2                 95%
are harder 

Flesch Index: 65.3             98%
are harder  

Index: 7.7   95%
are harder  


Complex Words: 11%         96%
have more  

Syllables per
Word: 1.5       96%
have more 

Words per
Sentence: 14.4   81%
have more  

Number of

Characters: 241,078              84% have

Words: 41,644                      80% have

Sentences: 2,896                  70% have


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  1. Susan Gunelius July 30, 2007 at 8:58 pm #

    Congrats on keeping your book simple, Andy! I’m in the process of trying to publish a book about copywriting and the main point of the book’s format is to provide the information in an extremely simple way devoid of all the extraneous information the average reader could care less about. Hopefully, an agent will understand my vision and want to represent my book!
    I have to get a copy of your book. I love your blog, so I’m sure I’ll love your book! Keep up the great work!

  2. Katie Konrath July 31, 2007 at 1:21 am #

    Actually, I think it’s a good thing too. When I was younger, my mother read that business teaching material should be written for the 5th grade level to make sure everyone can understand.
    Conveniently, at the time, I just so happened to be in 5th grade! So she made me read everything she used for training to make sure I could understand it!
    But, your book is simpler than hers, so I’ll definitely have to email this to her and tease her about it!

  3. Kent Blumberg August 2, 2007 at 3:00 am #

    Thursday Links

    Links this week cover work/life balance, problem solving, writing for readers, sales and marketing, business growth, reconnecting with an old friend, and succeeding at a new role in a new organization. Enjoy! This is work/life balance week for me, so

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