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Never let them walk out empty-handed

Every customer that leaves your store is going to talk to a bunch of people.  It’s not hard to get them to talk about you.

Put a conversation-starter in their hands.

A matchbook, a key chain, a free sample, a hat, a menu, a magnet, a pencil, a catalog, a button, a snack, a flyer.  Check out photo of the goodie bag I got from the Paul Frank store.

It doesn’t matter what it is.  It just needs to cause them to say, “I was just at ________ and they gave me this.”  Word of mouth achieved!



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