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One of the greatest exhibit give-aways ever

bcards Each year Avery sets up a booth at eBay Live where attendees can print business cards.  (It’s the kind of event where a lot of people don’t have cards – they work at home selling on eBay!)

Think about what happens to those cards:  Thousands of people walk around giving them to people they meet.  What’s the next thing they say?  "You can get cards too over at the Avery booth."

image Customized Business Card and Label Center
Be sure to visit the Customized Business Card and Label Center, sponsored by Avery! In just minutes, you can design and print 10 Avery® Clean Edge Business Cards and 30 Avery® Easy Peel Clear Return Address Labels — all for FREE! For more FREE samples and information on Avery® products, like Avery® Wizard software and Avery® Internet Shipping Labels, visit Avery at Booth #728.

Lesson:  What is in your booth that gets people talking?

image P.S. I’m keynoting again this year, along with Seth Godin, Jeffrey Gitomer, and Jay Berkowitz.  See you there!

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  1. Alexandra Gibson June 19, 2008 at 7:49 pm #

    I love this idea. Andy, do you have any other great things that you have seen in your travels to different booths at conventions and conferences? We are sponsoring a conference in a few months and I need to get the creative juices flowing on our own “word of mouth” piece for our giveaway.

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