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One little thing changes everything

CIMG3647You're in the grocery store and you see a scrumptious slice of cake. You want to eat it. But it's going to be a mess, and you don't have a fork, and you're eating on the run.

Then you notice the little fork attached to the package.

That fork probably costs the store 5 cents.

How many more cakes do they sell every day?

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  1. Benjy March 17, 2009 at 9:50 am #

    Great example! Reminds me of the little wooden sticks w/ malt cups.
    I was complaining about Dell’s doing the opposite, when I recently had my laptop down for the count for almost a week since my OS corrupted and the reinstall partition wasn’t accessible. What would it have cost Dell to include the OS on CD’s like they used to? $1? My aggravation from the experience means I’m more likely to look elsewhere for my next computer purchase…

  2. Andy Sernovitz March 17, 2009 at 9:58 am #

    I forgot to say … this cake was from Whole Foods.

  3. Craig March 18, 2009 at 12:59 pm #

    I love this. Just that extra reassurance that, ‘Yah,it’s OK, go ahead and eat the cake’.

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