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One simple gesture will get people talking about you

John Elert sent me this story:

I was calling a rural hospital in the Carolinas. The first voice I heard when calling the hospital general number was a voice saying something along the lines of, “Hi I’m xxx xxx, CEO of xyz Medical Center. I want to thank you for considering our facility for your medical needs. For the operator, please press xxx, If you know your party’s extension, dial it now.

Imagine, a CEO who was humble enough to want to thank his potential and already customers, while being the helpful voice of the phone system.

John told his supervisors, then he told me, and I assume he told a bunch of other bloggers.

Lesson: Word of mouth doesn’t come from some fancy campaign. It comes from simple gestures that make people want to tell their friends about you.

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