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People like me

(As in "people such as myself")

Some version of this phrase keeps popping up as the answer to the question "How do you decide what to buy?"

What strikes me most is that "people like me" are strangers, not friends and family.  We trust the people who post a review on Yelp, who blog about a product, who comment on a message board.  We’ll never meet them, we don’t know who we are, and we are skeptical that a few may be corporate shills. 

But when 60 people review something on Amazon, we share something in common — we all are buying the same product in the same place.  That’s enough to tell most buyers that it’s worth listening to these people.

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  1. Ed Kohler November 13, 2007 at 12:23 pm #

    Great point. It’s tough to find friends who’ve taken the time to understand a product’s value as much as the people who write reviews on Amazon.

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