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Research In Motion’s video case study: How we use social media for customer support, presented by Michelle Kostya

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in New York or Washington, D.C. to hear brands like Scholastic, GE, Walmart, Delta, USA Today, ConAgra Foods, and more share 8 great case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Michelle Kostya’s big ideas: Help customers help each other.

Research In Motion: How BlackBerry is Connecting with Customers Online for Support, presented by Michelle Kostya from GasPedal on Vimeo.

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