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Sabre Holdings’ case study: How we’re motivating employees to engage in social media, presented by Susan Via and Lorie Robinson

BlogWell: How Big Brands Use Social MediaCome to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Susan and Lorie’s big ideas: Getting your executives involved makes it easier to get everyone else involved.

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