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Scholastic’s case study: How we launched our corporate blog, presented by Ivy Li and Tyler Reed

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Ivy and Tyler’s big ideas: Use lots of corporate bloggers with diverse backgrounds and interests.

Scholastic: The ABC’s of Corporate Blogging, presented by Ivy Li & Tyler Reed from GasPedal and on Vimeo.

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