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Seatbelt Suspense and the Big Honkin’ Chickens Club

image Brandilyn Collins writes suspense novels. She has a community of friends that are too scared to read her books … but they are eager to spread the word of mouth.

What did she do? She started a community of fans called the "Big Honkin’ Chickens Club" to provide support and encouragement to these great talkers.

Word of mouth lesson: Your best word of mouth may come from your customers. What are you doing to get them talking?

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