Rebecca LuElla Miller writes Christian sci-fi and fantasy novels, and she also wrote an amazing 8-part blog essay about my book, word of mouth marketing, and how it applies to fiction writers.
Read it here: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Part 8
This is an important word of mouth lesson: You never know who will talk about you.
I never exactly targeted niche fiction authors as major talkers about my book. But they discovered it and a whole new conversation is happening with substantial readership. No marketing plan could have predicted this. (It started with Brandilyn Collins, and spread to Rebecca, and so on …)
Lesson: Don’t over-plan your word of mouth strategy, don’t obsess about finding the perfect influencers.
- Get out there and start talking
- See who joins the conversation
- Follow them, encourage them, and thank them.
Thanks, Rebecca!
