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You can’t predict your word of mouth fans

Rebecca LuElla Miller writes Christian sci-fi and fantasy novels, and she also wrote an amazing 8-part blog essay about my book, word of mouth marketing, and how it applies to fiction writers.

Read it here: Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7 Part 8

This is an important word of mouth lesson:  You never know who will talk about you.

I never exactly targeted niche fiction authors as major talkers about my book.  But they discovered it and a whole new conversation is happening with substantial readership. No marketing plan could have predicted this. (It started with Brandilyn Collins, and spread to Rebecca, and so on …)

Lesson: Don’t over-plan your word of mouth strategy, don’t obsess about finding the perfect influencers.

  1. Get out there and start talking
  2. See who joins the conversation
  3. Follow them, encourage them, and thank them.

Thanks, Rebecca!

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